GameStop Rebrand

After noticing the outdated look of the current GameStop logo, I decided to take on the challenge of reimagining the brand as a personal project.

I kept GameStop’s recognizable red and black palette but gave it a fresh look with a tweaked red and a geometric sans serif typeface. The pixelated “P” and arrow nod to digital gaming and direction, and the arrow icon can function as a bold yet minimal, flexible brand mark.

Logo Sticker

Mario Kart World Release Graphic

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